There’s no need for discomfort anymore. That’s what Glamorise tells you with their Magic Lift Bra Collection. Their patented design provides pure, relaxing comfort. Having been around since 1921, Glamorise knows what they’re talking about!Magic Lift features a criss cross design inside of the bra that both supports and comforts. A no underwire, soft cup style bra, the padded underband is not only cushiony, but also helps lift. Their wide and padded straps are the final touch to envelop you in contentment.