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The "Scoop and Swoop"
When you first put on a bra, your breast tissue usually isn't properly positioned within your bra cups. Your breasts may be "squished" or pushed out of shape by the process of putting on the bra. You've got to perform a "scoop and swoop" to adjust your breasts within the cups before you can test whether a bra fits properly.
To "Scoop and Swoop":
Reach into your cup with the opposite hand - reach into your right cup with your left hand, and vice versa.
Slide your hand under the root of your breast tissue toward the bottom and back of the cup, and bring it up and forward into the cup. Your breasts shouldn't be "squished" or squeezed into a cup - adjust your breast tissue into the cups properly.
When you bring your breasts forward and up into the cup, you may find them bulging out the top of the cup or between the cups. Make sure your breasts are separated into their respective cups, and if possible, tuck any excess breast tissue poking over the top of the cup back into the cup. If it won't fit and you've got an extra bulge over the top of the cup, your cup size is too small.
Once you've adjusted your breasts and situated them in the cups properly, it's time to check the bra for the vital Three Points of Fit.